Confetti at a party
Lucy Woodbridge, cultural sector consultant and coach, London

Client projects

Helping people working in the cultural sector think differently

If you're responsible for generating income, growing audiences, or increasing secondary spend, you're likely balancing ambition with limited resources - needing to genuinely engage visitors and generate income, often by making better use of the assets you already have.

Browse some of my projects below to see how I've helped organisations tackle that challenge.

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Audience Development ⏺ Consultancy ⏺ Event Redevelopment

Developing a museum Halloween event for Hidden London

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

The Spitfire Experience: Unlocking Access to the Collection

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Programme Growth ⏺ Commercial Strategy ⏺ Event Redevelopment

IWM Air Shows: Improving Profitability 

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Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

Morning Yoga: Creating a Repeatable, Partnership-Led Income Stream

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Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

Museums at Night: Reaching New Audiences Through Strategic Partnership

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

Spitfire 10K: Designing a Commemorative Event That Reached New Audiences

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

Silent Discos: Turning Dark Nights into Profit

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Programme Growth ⏺ Engagement ⏺ Fundraising

Once Upon Our Time: Using Storytelling to Drive Fundraising and Engagement

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Programme Growth ⏺ Audience Development ⏺ Commercial Strategy

Open Cockpits: Direct Access to Collections

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Programme Growth ⏺ Commercial Strategy ⏺ Event Redevelopment

Kip in a Ship: Repositioning an Experience to Improve Value and Sustainability

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Commercial Strategy ⏺ Event Redevelopment ⏺ Natural History Museum Events

Dinosnores for Kids: Refreshing a Flagship Family Event

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Commercial Strategy ⏺ Audience Development ⏺ Event Redevelopment

Hidden London: Redeveloping Museum Experiences for Family Audiences

How-to-Spot-Money-Cant-Buy-Experiences-in-Museums-Cultural-Venues

Audience Development ● Events Consultancy ● Sponsorship Strategy

Good Food Shows: Rebuilding Audience Cohorts and Reducing Financial Risk

Ready to change the way your organisation approaches income generation?

Client testimonials

Hidden London

We wanted to bring in some external support and expertise in commercial events for the family market to help us shape a Hidden London family offering. Lucy came highly recommended, and after initial discussions, and a brief, provided us with a really comprehensive set of options on how we could shape our existing products. She brought bags of invaluable market insight, along with great themes and ideas which we've been able to use as the basis for some family experiences to pilot.

I would really recommend Lucy for anyone looking for a consultant who brings relevant experience and a wonderful can-do attitude.

Ollie Burton, Head of Hidden London

UNICEF UK

Lucy asks the right questions, gently challenges assumptions, and creates space to think clearly in the middle of complex, high-pressure situations.

Nicola Rose, Events and Partnership Manager

Steve Gardam

Speaking with Lucy over just three sessions was instrumental in revealing and unpacking some sticking points I needed to address to move ahead with confidence. With Lucy's help, I did.

Steve Gardam, CEO and Consultant