Museum & Heritage Consultancy and Coaching
Income & Audiences
Curating income and audiences through exceptional experiences
I'm Lucy Woodbridge - a cultural sector consultant and coach with over a decade of senior leadership experience at the Natural History Museum, Imperial War Museums, and UNICEF UK.
I work with museums, heritage sites, galleries and cultural venues across the UK - helping organisations grow commercial income, develop audiences, and unlock the value of what they already have. I also coach the leaders and teams who make it happen.
Book a free call with a cultural sector consultant
Great Work Starts Here
Consultancy and coaching for cultural organisations & their leaders
I offer two ways of working, depending on whether you're looking for support at an organisational level or space to focus on your own professional development.
Consultancy
For museums, heritage venues and cultural organisations, I work alongside your leadership team to review commercial performance, identify new income streams, and shape strategies that are ambitious, achievable and true to your mission.
Coaching
For cultural sector leaders and teams, I create structured space for reflection, problem-solving and growth - helping you lead with more confidence, make better decisions, and navigate the pressures of complex organisations.
Commercial Solutions
A consultant built inside the sector
I've spent over a decade leading commercial programmes inside some of the UK's most complex cultural organisations. At Imperial War Museums I built a programme generating over £6m. At the Natural History Museum I grew annual commercial income to £1m. At UNICEF UK I coached the events team through the Soccer Aid Gala, which raised £1m for children globally.
Today I bring that experience directly to the organisations and leaders who need it - as an independent cultural sector consultant and coach based in the UK.
I bring strategic thinking, practical delivery, and people-centred leadership, shaped by real experience inside complex organisations. Today, through coaching and consultancy, I work with cultural leaders and teams who want to think differently, make confident decisions, and achieve sustainable growth.
Thinking for cultural sector professionals
Ideas and reflections for people navigating income, audiences, and change in the cultural sector.
How to Spot “Money Can’t Buy” Experiences in Museums and Cultural Venues
Evaluating Event Feedback: How to Gather Insight and Improve Your Events
Download your free guide!
Every cultural venue relies on cross-organisational support to get big projects off the ground. This is why stakeholder buy-in is crucial for success. I have spent years honing the art of gaining support, even from the most sceptical colleagues.
In this guide, I share my top tips for gaining buy-in from the key stakeholders who will make your event a huge success.