Events & Experiences Consultancy and Coaching

I'm Lucy Woodbridge - a consultant and qualified business coach working exclusively with cultural and heritage organisations. I spent fifteen years building and leading events and experiences programmes inside some of the UK's most visited institutions, including the Natural History Museum, Imperial War Museums, and UNICEF UK. I now work independently, bringing that senior in-house experience directly to organisations and people that need it.

I work in two ways. I help organisations develop, improve and grow their events and experiences commercially. And I work with people across the sector - brought in by senior leaders when someone in their team needs focused outside support.

Ready to take action and move forward? Let's chat about what you need

For museums, galleries, heritage venues and adjacent organisations. If you need to develop something new, attract a new audience, grow income from your events, or bring in senior expertise you don't currently have in-house - this is where I can help.

Commercial Solutions

I began my career at the RAF Museum, building the public events programme from scratch as a team of one. From there I moved to the Natural History Museum, where the events programme I led doubled its profits within three years. At Imperial War Museums I built a commercial department from scratch across five sites, led a team of over twenty people, set an £8m turnover target and hit it, and grew departmental profits from £300,000 to £2m over five years.

I'm also a qualified business coach, trained at the Møller Institute at Cambridge University. That combination - fifteen years of senior in-house experience and a formal coaching qualification - is what I bring to every engagement.