Cultural Sector Commercial Consultancy
What I do
I work with museums, galleries, heritage venues, and adjacent organisations on the full range of commercial growth challenges - from strategy through to delivery.
- Strategy, business planning and financial planning
- Feasibility studies, options appraisals and business cases
- Reviews of existing ways of working and organisational structure
- Income and commercial growth
- Events and experiences programme development, including budgeting and operational planning
- Audience development
- Marketing & content
- People, partnerships & change
Every consultancy project is built around your needs. Get in touch to have a chat about next steps.
Client testimonials
We wanted to bring in some external support and expertise in commercial events. Lucy came highly recommended, and after initial discussions, and a brief, provided us with a really comprehensive set of options on how we could shape our existing products. She brought bags of invaluable market insight, along with great themes and ideas which we've been able to use as the basis for some family experiences to pilot.
I would really recommend Lucy for anyone looking for a consultant who brings relevant experience and a wonderful can-do attitude.
How I can support
Every organisation's starting point is different, so support looks different depending on where you are:
Setting direction
Strategy, business planning, financial planning and feasibility studies for organisations weighing up a new direction or a significant decision.
Reviewing what exists
Organisational reviews and ways-of-working assessments for teams who know something isn't working but need outside eyes to diagnose it.
Building something new
Events and experiences programme development, from concept through to delivery, including budgeting and operational planning.
Growing income
Commercial and audience development work for organisations with an existing offer that has more room to grow.
Audience development
Understanding who your audience is, who it could be, and what it takes to reach and convert them.
Marketing & content
Marketing strategy across digital, SEO, and print, alongside content development.
People, partnerships & change
Team engagement and ideation, partnership strategy and negotiation, and change management.
Next steps
Discovery Call
We start with a conversation about what's happening in your organisation, what you're trying to achieve, and where my support would be most useful.
Proposal
I'll follow up with a proposal covering the scope, approach, timeline and fee.
Delivery
I work closely alongside your team throughout to achieve a set goal, agreed when appointed.
If you’re considering consultancy support, I’d recommend booking a discovery call as early as possible. This allows us to explore fit and availability.
Consultancy FAQs
What types of organisations do you work with?
Museums, galleries, heritage venues, visitor attractions and organisations working alongside the sector. I work across different scales, from national institutions to independent venues.
How long does a consultancy project usually last?
It depends on the scope. Some projects are relatively contained - an options appraisal, a business plan, an audience review. Others run over several months where programme development or ongoing support is involved. We agree the scope clearly in the proposal.
Can you work alongside our existing team?
Yes. I bring expertise and capacity your team doesn’t currently have, work closely with the people who know your organisation.
What’s the difference between your consultancy and your coaching?
Consultancy focuses on the organisation - the events, the programme, the commercial decisions. Coaching focuses on the individual or team leading that work. Many clients find the two complement each other naturally. A discovery call is a good place to work out which fits best.
Do you have availability for new projects?
Availability varies depending on timing and scope. The earlier we talk, the easier it is to plan well.