Curating Income Through Experiences

Income & Audiences

Hello, I'm Lucy.

I'm a consultant and coach with over a decade of senior leadership experience in the cultural sector - at the Natural History Museum, Imperial War Museums, and UNICEF UK, among others.

I work with ambitious organisations and the people leading them across museums, galleries, heritage sites and cultural venues - helping them create experiences that grow audiences, generate income, and make better use of what they already have.

Ready to change the way your organisation approaches income generation?

For organisations, I work alongside leaders and teams to review existing offers, explore new opportunities, and shape strategies that feel achievable and true to your organisation.

Commercial Solutions

From national museums to smaller cultural venues, I've spent over a decade leading commercial programmes that build long-term audience relationships while delivering strong financial results. I've built and led large, multi-disciplinary teams who have gone on to generate significant income - including over £6m at Imperial War Museums and £1m annually at the Natural History Museum.

I bring strategic thinking, practical delivery, and people-centred leadership, shaped by real experience inside complex organisations. Today, through coaching and consultancy, I work with cultural leaders and teams who want to think differently, make confident decisions, and achieve sustainable growth.